Macro Environment External Forces that Affect Bakery Industry Essay Essay Example

Macro Environment External Forces that Affect Bakery Industry Essay Essay Example Macro Environment External Forces that Affect Bakery Industry Essay Paper Macro Environment External Forces that Affect Bakery Industry Essay Paper Executive sum-up Paris Baguette is a Gallic divine Korean bakeshop. which started in 1945. and it started off as a little bakeshop. Paris Baguette is now a extremely competitory bakeshop that has 32 shops world-wide and 4 shops in Singapore. This study is to advice Paris Baguette on affairs that are associated with effectual selling for its merchandise. topographic point. publicity and monetary value. This study will speak about things like. what Marco-environment that will impact the bakeshop industry every bit good as what microenvironment that will impact our organisation. This study will besides be explain what merchandise placement and perceptual function is and with the assistance of perceptual function it will exemplify the merchandise placement of Paris Baguette against their rivals. The recommendation for the study is to publicize Paris Baguette on telecasting or the newspaper to increase trade name consciousness. In add-on. to open more subdivisions in Singapore. as four shops is nil compared to their rivals like Bread Talk. Background Paris Baguette has started in 1945. called as ‘Sang-mi-dang’ in Woongjin. Korea. They had moved Sang-mi-dang to Seoul in 1948. The president of the company. Chang Sung Hur had changed the name of the company as ‘Sam Lip General Food Company in 1968 and entered the franchise market as a general nutrient company. In 1997. they have decided to hold merchandise trade name called ‘Shany Cake’ hence. the Sam lip and Shany cake shown great impact in the staff of life industry. In order to beef up their concern. they realized they need bakery trade name so they established Paris Croissant in 1986 and they called it as ‘Paris Baguette’ . which is a luxury Gallic bakeshop trade name. They have made first shop at Gwanghwamun ( Korea ) . one of the topographic point that a batch of people in Korea. They had good success. maintain spread outing the shops. and had 100 shops in Korea in 1992. They did 1st topographic point in bakeshop industry in 1997. and they maintained the first topographic point all the manner. In 2004. they decided to spread out the shops overseas and opened foremost shop in Shanghai. As a consequence. they have about 3. 200 shops in Korea entirely. Macro Environment external forces that affect bakery industry 2. 1Demographic environment The term ‘demography’ refers to the survey of human population on the footing of gender. age. race. income degree. denseness. instruction. household size. business. etc. Harmonizing to the informations studies that released by Singapore authorities. the population of female occupants is about equal to males. The chief mark clients of bakeshop industry are consider as females because they are most likely to hold a sweet tooth. It means that there is still some room for betterment to pull possible clients. such as males. Besides. an aging population and worsening birth rate besides has impact on bakeshop industry. The scope in age from 5 to 35 is considered as chief mark clients in bakeshop industry. With the addition of aged and lessening of kids. consumers of bakeshop industry will be bit by bit decrease. In order to pull more possible clients. bakeshop companies may establish new merchandises that suited for males and seniors. such as salty staff of life with meat or soft staff of life. which can be easy chaw. 2. 2Political Environment As a state. which has been crown the most business-friendly economic system all over the universe for the old 7 old ages. no 1 will doubt that Singapore authorities promote the development of company. Policy support helps with company operation. such as lessening the concern income tax- it will increase the net income of company. Singapore authorities addition the rewards revenue enhancement in order to assist hapless people. therefore. more clients will be able to afford staff of life. In add-on. policies of childbirth encouragement and in-migration besides help to increase the Numberss of consumers. Children are attract by lovely expression and sweet gustatory sensation of sweets. Europeans and Americans prefer bread alternatively of rice. and they should be habitues of bakeshops. However. these policies besides benefit other companies in bakeshop industry. and it will ensue in increasing of competitions. In order to keep the market portion. the company may cut down the monetary va lue of staff of life or launch more assortment of staff of life. 2. 3Economic Environment Economic factors are consists of rising pricess. revenue enhancement. involvement rate. currency exchanges rate. depression. etc. Those factors will act upon the buying power and disbursement forms of clients. If the involvement rate increased. people would wish to salvage their money in bank alternatively of passing them. That will ensue in lessening of purchasing power. therefore. the net income of company will cut down besides. Inflation besides causes lessening of purchasing power. Inflation puts a batch of force per unit area on people. and they will diminish day-to-day disbursals. it may act upon the bakeshop industry. Micro Environment forces that affect Paris Baguette 2. 4Competitors In Singapore. Break Talk considered as a rival of Paris Baguette because both of these two trade names are consists of bakeshop and cafe . In comparing. Bread Talk is more celebrated and familiar than Paris Baguette because it is the local trade name and it is plenty of subdivisions. There are merely four mercantile establishments of Paris Baguette. but more than 25 subdivisions of Bread Talk in Singapore. The advantages of Paris Baguette are ‘delicacy’ and assortment of merchandises. Delicate visual aspects of decorate and merchandises attract many clients. The advantages of Bread Talk are it’s lower monetary value and publicities. To compare these two trade names. Paris Baguette is more suited for yuppies. but Bread Talk is suited for ordinary household. 2. 5Customers The clients positioning of Paris Baguette: kids. twosomes and 15 to 35-year-old females. Merchandises of Paris Baguette are more expensive than other general bakeshop trade names. therefore. consumers of Paris Baguette should be good pay. Customers prefer cafe of Paris Baguette. so they frequented braches in the afternoon. particularly during the weekends. Macro environment forces that affect Paris Baguette Two of the Macro environment. which have affect Paris Baguette are the Economic environment and social-cultural environment. The economic environment affected the Paris Baguette franchises. which the production costs increased due to the monetary value of the oil and the grain increased. All the franchises have to pay more in order to buy the ingredients. Besides. Paris Baguette in the American and China markets have faced some unsure economic failure. This has cause rather a large impact to Paris Baguette. â€Å"A weak currency is the mark of a weak economic system. and a weak economic system leads to a weak state. † ( Perot. N. D ) . In add-on. the social-cultural environment. which affect Paris Baguette have to cognize the different cultural nutrient gustatory sensation of the chosen state. which mean they have to happen out what type of merchandises can increase the involvement and Paris Baguette have to collaborate with it by making the merchandise the people like. Besides. for the aging people and adult female will give more attending to their ain wellness and they prefer more on organic nutrient. In order to take a bigger market. Paris Baguette has to bring forth more organic and healthy merchandises due to the healthy diet flow. Merchandise Positioning. Merchandise placement is one of marketing techniques that promote merchandises in the best manner to aim audiences. The most of import thing is to purchase the merchandise. It is rather similar with market cleavage as the merchandise placement is made of making the message and involves the symbol and use. which conclude show and packaging. In Paris baguette. they used 5methods for the merchandise placement. They are ‘threat of new entrants ( excessively much capital is non required for fall ining the bakeshop franchise market ) ’ . ‘bargaining power of providers ( the natural stuff is of import for them in bakeshop industry and the stuffs like rice and flour ) ’ . ‘threat of replacement merchandises ( many other replacement merchandises are exist such as flour based nutrient. instant nutrient. etc. For illustration. Starbucks is one of cafe that makes high net income with utility merchandises ) ’ . ‘bargaining power of clients ( They don’t have trouble to exchange buying mercantile establishments because of standardised bakeshop merchandises ) ’ and ‘competitive competition within an industry ( there is intense competition in the market among other trade names because of impregnation. There does non hold many houses within industry but large trade names like Tour les Jour exist. There besides have high issue barriers and difficult to distinguish the strategic for each house. ) ’ . Perceptual function From the image above. we can see that Paris Baguettes ( PB ) and Baker A ; Cook ( B A ; C ) has the high monetary value and high quality compared to Sunshine Bakery ( SB ) . It is because PB and B A ; C uses really good quality and high cost for the ingredients compared to SB. B A ; C is selling merchandises somewhat higher than PB is because of the company’s ordinance. Paris Baguette use the merchandise placement scheme. which is ‘positioning by price/quality’ . This is because they want to do certain their client satisfy with their merchandises and can devour their merchandise is in high quality in other words mean the gustatory sensation of the staff of life. the freshness and the brittleness of the staff of life. However. in order to bring forth a high quality merchandise. they have to utilize high quality natural stuffs to bring forth their merchandises such as the flour. butter. grain and other. which mean their merchandises are in high quality and the m onetary value issomewhat higher. â€Å"The quality of a leader is reflected in the criterions they set for themselves. † ( Kroc. 1984 ) Marketing research The primary selling research technique that I would urge Paris Baguette to utilize for roll uping information related to client satisfaction is the study method. The study method is by far the most popular of all the research method. Survey method is a list of inquiries that ask persons about their penchants. attitudes towards our merchandise and purchasing behaviors. We would necessitate to make the questionnaire that will enter the informations. Example of the study inquiry will be: What is the first thing that comes into your head when you think of Paris baguette? Do you bask our choice of staff of life? Which one of our merchandise make you wish best?How can we better on our merchandise?Are our monetary values reasonable?Are our staffs friendly?Is our subdivision location convenient for you?What new merchandise would you like to seek?What is your age group? Others- These inquiries will assist Paris Baguette better on their merchandise and happen out what their clients thinks about the organisation and what new merchandises they would wish to see from Paris baguette. One determination that I have found from the selling research is that our stores location is inconvenient for people that are hotfooting. In add-on. we open merely at 10a. m. which is after the forenoon peak hr. Paris Baguette can do our shops more convenient for the working category by seting them near the MRT Stationss and opening our shops before the forenoon peak hr. By opening our shops during peak hr we can pull people who have non ate their breakfast as they are hotfooting for work. and by seting our shops near an MRT. It would do it much more convenient for people to come to our shops to purchase our merchandise particularly those who are hotfooting. Marketing Mix Strategies of Paris Baguette Marketing mix consists on the 4Ps. which are merchandise. monetary value. publicity and topographic point. We are traveling to analyze the selling mix the Paris Baguette bakeshop. In first topographic point. we can see that the Paris Baguette is a bakeshop with a high assortment of merchandises. The Paris Baguette supplies fresh bakeshop merchandises in over 3000 locations worldwide. Their merchandises are different for each state depending on the civilization and the people of each state. They do non hold the same merchandises In United States and In Singapore. for illustration. This is because people from different states have different penchants of gustatory sensation. However. there are some common merchandises in all their subdivisions. For illustration. the most common merchandises are the types of staff of life. the pastries and pie. the bars. sweets and sandwiches and drinks. They besides sell other type of merchandises like cups of tea. Talking about the monetary value. the monetary value in the Paris Baguette is equal to the quality of the merchandise and the cost of purchase. The Paris Baguette keeps low-cost monetary values in order to be accessible for more people to pull more clients. Of class they have to analyze the rivals monetary values and offers before adjust the concluding monetary value of their merchandises. Besides finding the demand of each merchandise and the estimating costs. If a merchandise has a high demand. the cost would increase. For illustration. a piece of bar would be around $ 3. 95. Talking about the publicity. the Paris Baguette is a bakeshop with tonss of publicities. They use two different ways of publicity to pull people. The first manner is to make advertizements about their merchandises with nice images and an seemingly household friendly topographic point. The 2nd manner is making gross revenues publicity. For illustration. purchase one sweet and acquire the 2nd one free. or making breakfast offers like a cup of java and a sandwich for $ 3. 50. They use this two ways for publicity. Finally. the topographic point. The Paris Baguette focuses ever in acquiring subdivisions in the Centre of the metropoliss. They are non interested in acquiring subdivisions in little towns or topographic points with non excessively much people. This is because they want a high norm of people per twenty-four hours and this can accomplish merely in the Centre of the metropoliss and specific topographic points. For illustration. in Singapore they have a large subdivision in Orchard. which is the chief route in Singapore. Marketing Mix In my sentiment. there are a few points that Paris Baguette could implement in the hereafter. This can be focus on the publicity events. In my sentiment. the Paris Baguette could implement rather a batch their clients by making some bar and bread events. Paris Baguette can pull more clients. while advancing their merchandises. This could be done by making some events each twelvemonth rent a topographic point in a shopping promenade and put up a phase in a big crowd topographic points. Meanwhile. while advancing their merchandises. Paris Baguette can give out their new merchandises with free of charge. This would be an betterment for their celebrity. This because every bit long as it is free. when people try their bakeshop merchandises and it taste good. people will purchase the merchandises. These events will pull people from everyplace. which mean Paris Baguette will hold more clients purchasing their merchandises and it will increase their net income. â€Å"Profit in concern comes from repetition clients. clients that boast about your undertaking or service. and that conveying friends with them. † ( Edwards. 1993 ) Recommendation In Singapore. Bread Talk’s celebrity surpasses Paris Baguette. Thus. Paris Baguette may publicize on Television or newspaper in order to additions trade name consciousness. Besides. they besides need to spread out more subdivisions all about Singapore in every individual shopping promenades to increase competitory. This is because are merely four subdivisions of Paris Baguette. which is far less than Numberss of subdivisions of Bread Talk and other bakeshop companies. Decision ‘Sang myocardial infarction dang’ was a little bakeshop which began in 1945. After some betterment. Paris Baguette have been start up and their concern expand with a rapid velocity. Paris Baguette is a mature domestic franchise bakeshop with a high per centum of portion footings and their stores have already franchised to worldwide. Paris Baguette have maintained their high place for a period. This is because they have did their Micro and Macro environmental factors. which will impact their concern. and they try to get the better of it. Besides. Paris Baguette besides did probe of its rivals. in order to cognize more about its rivals. After the probe have done. they try to compare it to their ain companies by utilizing a perceptual function construct. which can assist them to cognize their ain scope with its rivals. Furthermore. to cognize how to derive more clients. Paris baguette choose a study method by inquiring the random passers and to cognize more about. which bakeshop merchandises do they prefer or like. In add-on. Paris baguette known as a bakeshop which more on merchandise and monetary value. which mean they sell high quality merchandises. Therefore. they will take a high quality of natural ingredients to bring forth their merchandises and put up a higher monetary value but sensible. Nevertheless. Paris Baguette besides choose more crowded country to put up their store to allow more people notice their store and purchase their merchandises. Besides. in order to pull client. Paris Baguette besides did some publicities for theirs merchandises such as the particular of the twenty-four hours for the merchandises. Mentions Barney. J. B ( 1995 ) . â€Å"Looking inside for competitory advantage. † Academy of Management Executive. 9 ( 4 ) . 49-61 Cafehopping. ( 2012-2014 ) . Paris Baguette. Available: hypertext transfer protocol: //cafehopping. sg/review-post/paris-baguette-cafe-singapore/ . Last accessed 3rd April 2014. Demographics of Singapore. [ ONLINE ] Available from: [ Accessed 20 March 2014 ] Henry. A ( 2008 ) . Understanding Strategic Management ( 1st ed. ) . Oxford: OUP. Jaeseok Jeong. et. Al. ( 2013 ) . Sucess Factor of Paris Baguette’s Bakery Frachise Business: Industry Competition and Core Competence Analysis. ASIA MARKETING JOURNAL. 15 ( 2 ) . p1-27. James Manktelow. ( 1996-2014 ) . The Marketing Mix and 4 Ps. Available: hypertext transfer protocol: //www. mindtools. com/pages/article/newSTR_94. htm. Last accessed 3rd April 2014. Political Environment. [ ONLINE ] Available from: [ Accessed 27 March 2014 ] Ray Kroc. ( 1902-1984 ) . Ray Kroc quotes. Available: last accessed 1st April 2014. Ross Peros. ( N. D ) . Quotes. Available:Last accessed 1st April 2014. S. Jaychandran ( 2006 ) . Marketing Management: text and instances. New Delhi: Anurag Jain. Singapore is most business-friendly for 7th twelvemonth straight By Malminderjit Singh The Business Times | Fri. Oct 26. 2012 [ ONLINE ] Available from: [ Accessed 21 March 2014 ] W. Edwards. ( 1900-1993 ) . W. Edwards Deming quotes. Available: hypertext transfer protocol: //thinkexist. com/quotation/profit_in_business_comes_from_repeat_customers/226671. hypertext markup language. Last accessed 3rd April 2014. What is a macro environment? [ ONLINE ] Available from: [ Accessed 20 March 2014 ]

Long-Form Possessive Adjectives in Spanish

Long-Form Possessive Adjectives in Spanish Possessive adjectives in Spanish, like those of English, are a way of indicating who owns or is in possession of something. Their use is straightforward, although they, like other adjectives, must match the nouns they modify in both number (singular or plural) and gender. Using the Long Form Unlike English, Spanish has two forms of possessive adjectives, a short form that is used before nouns, and a long form that is used after nouns. Here we focus on the long-form possessive adjectives with examples of usage and possible translations of each example: mà ­o, mà ­a, mà ­os, mà ­as - my, of mine - Son libros mà ­os. (They are my books. They are books of mine.)tuyo, tuya, tuyos, tuyas - your (singular familiar), of yours - Prefiero la casa tuya. (I prefer your house. I prefer the house of yours.) These forms are used even in areas where vos is common, such as Argentina and parts of Central America.suyo, suya, suyos, suyas - your (singular or plural formal), its, his, her, their, of yours, of his, of hers, of theirs - Voy a la oficina suya. (I am going to his/her/your/their office. I am going to the office of his/hers/yours/theirs.)nuestro, nuestra, nuestros, nuestras - our, of ours - Es un coche nuestro. (It is our car. It is a car of ours.)vuestro, vuestra, vuestros, vuestras - your (plural familiar), of yours -  ¿Dà ³nde estn los hijos vuestros? (Where are your children? Where are the children of yours?) As you may have noticed, the short form and long forms of nuestro and vuestro and related pronouns are identical. They differ only as to whether they are used before or after the noun. Owner Irrelevant in Determining Gender In terms of number and gender, changed forms are with the nouns they modify, not with the person(s) who own or possess the object. Thus, a masculine object uses a masculine modifier regardless of whether it is owned by a male or female. Es un amigo tuyo. (He is a friend of yours.)Es una amiga tuya. (She is a friend of yours.)Son unos amigos tuyos. (They are some friends of yours.)Son unas amigas tuyas. (They are some friends of yours.) If youve already studied possessive pronouns, you may have noticed that they are identical with the possessive adjectives listed above. In fact, some grammarians consider the possessive adjectives to be a type of pronoun. Regional Variations in Use of Possessive Adjectives Suyo and the related forms (such as suyas) tend to be used in opposite ways in Spain and Latin America: In Spain, unless the context is clear otherwise, speakers tend to assume that suyo refers to possession by someone other than the person spoken to - in other words, suyo tends to function as a third-person adjective. If you need to refer to something possessed by the person spoken to, you can use de usted or de ustedes.In Latin America, on the other hand, speakers assume that suyo refers to something possessed by the person spoken to. If you need to refer to something possessed by a third party, you can use de à ©l (of his), de ella (of hers), or de ellos/ellas (of theirs). Also, in Latin America nuestro (and related forms such as nuestras) coming after a noun is uncommon for saying of ours. It is more common to use de nosotros or de nosotras. Long or Short Possessive Adjectives? Generally, there is no significant difference in meaning between the long and short forms possessive adjectives. Most often, youd use the long form as the equivalent of of mine, of yours, etc., in English. The short form is more common, and in some cases, the long form can be somewhat awkward or have a slight literary flavor. One use of the long form is in short questions:  ¿Es tuyo? (Is it yours?) In these simple questions, the form of the possessive depends on the gender of the unstated noun. For example,  ¿Es tuyo? could mean Is it your car? because coche (the word for car) is masculine, while  ¿Son tuyas? might mean Are they your flowers? because flor (the word for flower) is feminine. Key Takeaways Spanish has two types of possessive adjectives: short-form possessives, which go before the noun they refer to, and long-form possessives, which go afterward.There is no difference in meaning between the two forms of possessives, although the short term is used more often.Suyo is often understood differently in Spain than it is in Latin America.

Ethical Issues in Privatization of Jails Essay Example | Topics and Well Written Essays - 750 words

Ethical Issues in Privatization of Jails - Essay Example The idea of privatizing prisons may not have been the brainchild of Florida Governor Rick Scott, but the implementation of the said move is certainly connected recently with him. The primary argument for the action is to save the state some $22 million annually (Deslatte, 2011). Critics claim that the perceived benefit does not warrant ovelooking the negative consequences. Furthermore, accusations are being levelled against Scott for allegedly having a conflict of interests in the matter. What follows is an examination of the moral grounds from which both sides may derive the strength of their respective arguments. The Moral Value of Privatizing Prisons One pertinent question that ought to be asked is, â€Å"What moral principle could serve as the basis for the privatization of prisons?† One principle could be the moral responsibility of the citizens of the state to contribute to the preservation of the state. If the latter entails saving the state’s funds, then this co uld provide a strong foundation for the argument. Considering that Governor Scott is not just any ordinary citizen but an official of the state, then he has a moral obligation to protect the state’s interests. More importantly, Kantian ethics dictates that an individual is bound by duty to fulfill a moral obligation, because the latter is inherently right (Albert, Denise, and Peterfreund, 1980). In other words, if the state can be preserved through the intelligent management of funds, then actions contributing to such a consequence can be morally justified. More importantly, regardless of consequences, Governor Scott was merely acting out of a sense of duty, as far as Immanuel Kant is concerned. Not only can such a position be argued for by appealing to a higher moral principle, but it can be demonstrated that privatizing jails can lead to beneficial consequences. One of the perceived beneficial consequences was mentioned above, namely, that the state may be able to save fund s, and consequently, sustain itself. Another good consequence is the possibility of such prisons to actually improve their operating conditions. Often, this is the case when a state institution is privatized, since the funding is now allocated primarily for the improvement of the involved institution, without having to go through a tedious process of bidding just to acquire a larger share of funding. In other words, the private funds may thus be utilized for the sole purpose of improving the prisons. This will invariably lead to better reform facilities and programs, larger capacities, and a generally improved level of security for the state. It must be acknowledged that such improvements will unnecessarily cost the state a good deal of money, unnecessary since it can be shouldered by private institutions. The Ethical Challenges Posed by a Corporatist Penal Framework As with examining the possible moral grounds of privatizing prisons, the opposite argument ought to be analyzed on th e basis of moral grounds. First, it must be noted that in privatizing a state-run institution, an implied message is being delivered, namely, that the

Business Intelligence - BI, mining, analytics, and data warehousing Research Paper

Business Intelligence - BI, mining, analytics, and data warehousing - Research Paper Example Moreover, the management of Caesars Entertainment is dedicated to environmental energy and sustainability protection and it recognizes the significance of being responsible steward of the environment (Caesars License Company, LLC.; EDGAR). Since the business of Caesars Entertainment is always expanding, its management has decided to implement a new technology based structure in an attempt to manage business operations successfully and effectively. For this purpose, Caesars Entertainment will make use of latest tools and technologies such as BI (Business Intelligence), mining, analytics, and data warehousing to better manage and control business operations. This report presents a detailed analysis of some of the important aspects and areas of Caesars Entertainment business where BI solutions can be implemented. At the present, almost all the organizations make use of latest tools and technologies to leverage and augment their business capabilities. For instance, many business organizations use Teradata and IBM Cognos solutions to improve their marketing strategies and customer satisfaction level by means of a closed-loop technology based systems. In the same way, with modern technology based solution such as Teradata, Harrah Entertainment enlarged its usage of IBM Cognos business intelligence software to extract and drill additional and deeper customers’ data. Moreover, by making use of these innovative technologies business is able to effectively extract and segment customers’ data into many profiles as well as utilize this extracted and filtered customer segmentation data to extend targeted campaigns to extract preferred customers’ behavior. For instance, it can help Harrah Entertainment know about clients who have not visited for over 6 months and implement strategi es to bring those customers back. As well, business uses business intelligence and data warehousing to promote innovative games by determining

Grandfathers Journey by Allen Say Essay Example for Free

Grandfathers Journey by Allen Say Essay Question 1. Describe how the story is structured to influence your response to the text. Question 2. Describe one of the storys major settings. How is it constructed and what is its significance to the story and its ideas? North America is the major setting in this book. North America holds a lot of new technology and everything is new and spectacular to him, the trains, the enormous rock sculptures and an endless farming field are examples of this. There is also a bad side to this place; there are huge cities of factories and tall buildings with thick smoke coming out of each building. But above all, best place was California, where there were a strong sunlight, the Sierra Mountains and the seacoast. Along the way he had met and shook hands new people, which had different cultural backgrounds to him. This setting is constructed in a way that the more the grandfather travels the more he liked it and wanted to make the New World his home. This setting shows that the cultural barrier can be broken and people should go out and see the world and meet new people to develop more familiarity of the world they live in. Question 3. How are you positioned to respond to the major character/s of the story? What values are represented through them? Question 4. Describe the extent to which language and graphics are successfully used together to shape your response. Discuss with close reference to at lease two examples. In the Grandfathers Journey, there are a few pages where the graphics and the text connect together to give the reader a better understanding of situation. At the beginning (on page 4) the text was My grandfather was a young man when he left his home in Japan and went to see the world. On this page it shows the grandfather in Japanese clothes and the background had very dull colours because he is still in the Old World. On the next page it shows the transition to the New World. The background colours have changed from dull to bright and he had changed into European clothes. The wave that looks very unsteady shows the New World. All this happens when you want to see the world. On page 17, there is a picture of the grandfathers daughter holding a pram with a European doll sitting in it. The text that goes with the page was As his daughter grew, my grandfather began to think about his own childhood. He thought about his old friends. In the picture the author shows the contrast between the Asian girl and the European girl using different clothing and the cultural difference (seen through the colours of the hairs). When compared, the grandfather began to remember how his old friends in Japan were when they were little. This illustrates think about his own childhood. He thought about his old friends. Question 5. Discuss the attitudes and values of the text and your personal response to these. Question 6. Describe at least one link you can make between this book and another/other texts you have read or viewed. How do the texts compare in terms of the ideas presented and how do you respond to these ideas? One of the pages in this book makes us realise that we often label Japan as the enemy in World War II, whilst they were also the victim and had also suffered a large amount of devastation. In the film Pearl Harbour, one of the scenes was Japan bombing Pearl Harbour. This only shows the negative side of Japan, where they were attackers, but it did not show them as the victims suffering from the disaster. This movie is persuading the audience to blame Japan for the damages of the war, where Japan had to go through the emotional breakdowns and physical injuries. Even though the book tells us not to blame Japan for the damages and the movie shows us that Japan was the enemy in World War II, there is still a link between the two texts and that is after a war majority of the participating countries will have, no matter large or small, havocs. I think, because of this, we should not blame a certain country for the occurrence of the war, and should not blame any country since the countries that participated are both enemies and victims of the war.

billy budd Essay -- essays research papers

Billy Budd & Typee takes place around the late 1700’s. Billy Budd is assigned to The British naval ship H.M.S. Bellipotent from his previous ship the Rights-of-Man, a merchant ship. Billy's commanding officer, Captain Graveling, doesn’t want to let one of his best men go, but has does not have choice in the face of the superior ship.   Ã‚  Ã‚  Ã‚  Ã‚   Billy packs up his gear and follows the officer of the Bellipotent. After Billy gives a good-bye to his old ship mates, He settles in quickly among the company of the Bellipotent. He is useful and eager in to work, and is assigned to foretopman and gets to know more experienced sailors.   Ã‚  Ã‚  Ã‚  Ã‚  Billy is very upset by the sight of a violent wiping given to one of the ship's crew. Hoping to avoid a this kind of punishment, Billy works harder at his duties, but finds himself not measuring up to certain officers. So Billy goes to get advice from the Dansker, an older, more experienced sailor. After explaining the situation to him, the Dansker tells Billy that Claggart, the master-at-arms, holds a grudge against Billy. Refusing to accept this, Billy dismisses the Dansker's opinion but continues to debate his situation.   Ã‚  Ã‚  Ã‚  Ã‚  Later, at a lunchtime, Billy accidentally spills his soup pan in the ship's dining room after a sudden shake of the ship. The soup trickles to the feet of the passing Claggart, who makes an light hearted remark about the spill. The rest of the men la...

Cultures in Motion Discussion

From the introduction up to chapter 7 in the reading of â€Å"Cultures in Motion† by author Peter N. Stearns, does a profound job in doing what was expressed would be done within the first few pages of his book. The basis of focusing on many different cultures and the encompassing contact was very focused and cut down to a short straight to the point style but was given a wide range of a big picture of most of the cultures and their history.The way Peter splits chapters one through seven into two parts, the first being about early classical civilization explaining the cultures being born in Egypt and the Middle-East, the explanation of Buddhism, Jewish, and Christianity. The second being of postclassical cultural contacts; in which provides a view of a clear explanation of how everything was most likely formed and what became or has become of it. Within Chapters 1-5, Stearns provides vital information starting off with the Middle East and Egypt.He expresses how the Greeks had borrowed Egypt and the Middle East culture and civilization, and even though it was fine it came to the point of where they just wanted some acknowledgement but the Greeks never wanted to admit their borrowing so that then led to the complication of being able to figure out the contacts. Following was the Hellenistic-Indian period, dealing with the â€Å"great and powerful† Alexander. This chapter made me see how insane Alexander was. He would start wars and win them, want more and get it. Until, his death bed reached him with his empire going down as fast as he got it.From there, it went to the history of Buddhism, and the way Stearns explains all that went down for this religion such as human suffering and sacrifice; made me realize how extreme these religions can get. Although, it is nice to see how much respect and will one can have for something that doesn’t seem so important to others, but is too many. Adding to that, a big part of all these cultures is of course the spread of them. Learning how and where these civilizations would be spread is very difficult to keep up with.In example, you have Buddhism in which many believe started in Asia but in reality started in classical India then spread to the north and east from trading and traveling, then followed into Southeast Asia continuing to migrate over in Hawaii and the Americas. Aside from that, the Jewish and Christianity spreading occurred. Having many killed and looked down on, those who were true believers stuck to their faith and helped continued to spread it. Finally, you reach the postclassical period describing how Islam and Christianity spread.The spread of Islam began in Arabia and the Middle East, fleeing out to Africa, Asia, and Europe creating the works of actually more people learning about it through trade and missionary activities. As for Christianity, Europe was the one to spread it into the Americas not only bringing this important cultural contact but also new animals, d iseases, and rulers. Once the culture was introduced it went on into North America where the religious heritage of Europe was being brought upon. Therefore, Peter N. Stearns provides history on how and where the many cultures came about in example from Egypt to the Middle East, to India and Asia, etc.Where trading was being done and wars were being fought with hundreds of thousands of people from different cultures themselves. These cultures had many contacts in which many we will never know. Although, you come to the conclusion of realizing that cultures and civilization have a great amount of information, facts, and stories to be said to be able to learn and understand how a culture was created and what was happening during that moment; that is where Peter N. Stearns does a well job in explaining the â€Å"Cultures in Motion. †

Multimedia History Essay

Conformity Following World War II America saw an extreme decade of both conformity and nonconformity. A strong post-war economy meant there was money to spend. Settling down, raising a family, and owning a home were the established goals of the American dream. Many tried to attain the ideal family depicted on TV shows such as Leave It to Beaver and Father Knows Best. Deviating from this popular culture was the â€Å"Beat Generation.† The post-war economic boom of the 1950’s in the U.S. resulted in overwhelming prosperity in comparison with the rest of the world. This economic boom produced a white, middle-class consumer culture in which that population had more money and time in which to pursue leisure activities such as television viewing and movie-going. These leisurely pastimes produced a conforming American popular culture. We define conformity as behavior in accordance with the expectations of a social group or adherence to societal and cultural norms. In the 1950à ¢â‚¬â„¢s, these strict social norms were communicated primarily through television. Between 1952 and 1958 the amount of households owning a television set tripled from 3 million to 9 million. TV advertising created new consumer markets and TV sitcoms from the 1950’s portrayed the conservative values and mores of the ideal American life. â€Å"Domestic† comedies were very popular and portrayed the stereotypical suburban white family in neighborhoods seemingly unaware of racial discrimination and ethnic problems, and where mothers never desired or were expected to work outside the home. During a Father knows Best episode it seemed that any problems facing the family could easily be solved in a 30-minute time slot. Shows like this promoted honesty and always had a strong moral lesson to end the program. Westerns were also extremely popular. The pioneering idea of cowboys living in the wild and woolly west where good and bad, right and wrong, were evident was very popular during this era. On the other hand, Dobie Gillis appealed more to teenagers as one of the main characters, Maynard G. Krebs, belonged to the â€Å"beat generation.† Writer Jack Kerouac coined the term â€Å"beat generation† which signified artists who were â€Å"beat down.† Members included a loose-knit group of writers, musicians, painters, and other artists. Centered around New York City and later San Francisco, the Beats were the first to introduce drug use and heavy drinking into this underground society. They enjoyed and incorporated African-American music, such as jazz and blues into their works and they attended late-night clubs. These people were the real non-conformists of the 1950’s. Beats became exiles within the American culture as they denounced middle-class materialism, racism and dullness. They were a reaction to the â€Å"Silent Generation† of the 1950’s. In â€Å"Howl,† poet Allen Ginsberg explains the Beats were merely answering the à ¢â‚¬Å"calls for the unleashing of basic human needs and desires.† However, this deviance from the popular norms may, in effect, be seen as conformity to that particular subculture. The beats had different views of American society. They experimented with new sexual lifestyles, helping to usher in a sexual revolution. During the 1950’s, teenagers experienced a new sexually charged phenomenon. In 1948, Alfred Kinsey caught the world by surprise when he published Sexual Behavior in the Human Male, the first bestseller about sex. Women had always been expected to wait for sex until marriage, and adults considered Kinsey’s work a social upheaval. However, it actually opened up a lot of people to the topic of sex who really knew nothing about it. With the cold war in full force during the 1950’s, U.S. citizens lived in constant fear. Many feared the possibility that World War III with atomic weapons could start at any time. To take precautions, children were taught to â€Å"duck and cover† in case of a bombing. In reality this was little defense against an atomic bomb. The cold war greatly influenced 1950’s society as Americans sought to protect themselves from the Soviet threat. The people were open to a hero, and one emerged in senator Joe McCarthy, or so they thought. Joe McCarthy was desperate to gain fame, so during a speech he declared the Dep artment of State was full of communists, and he knew their names. His anti-communist crusade struck hard at the film industry and literature. Although senator McCarthy was never able to convict any communists, he influenced books and movies greatly as many actors and writers of that day were maligned, blacklisted from work, or self-exiled to Europe. Alex, add info on (in you own words from the popular culture site): Teenagers adapting to rapidly changing times = own new fashions, music of rock and roll which integrated black and white Americans considered a fundamental generation gap with the music of their parents, rebelling against sexual boundaries and questioning authority. Epitomized in the persona of actor James Dean in the movie Rebel without a Cause and the leading character of the anguished and ultimately mentally ill main character in f J. D. Sallinger’s book, Catcher in the Rye. Resulted in the baby boomers seeking major societal changes in the 1960’s.

Free Essays on Understanding Social Learning Theory

Social Learning Theory's explanations of aggression This theory denies that humans are innately aggressive and that frustration automatically leads to aggression. Instead Bandura (1973) argues that aggression is learned in two basic ways: (1) from observing aggressive models and (2) from receiving and/or expecting payoffs following aggression. The payoffs may be in the form of (a) stopping aggression by others, (b) getting praise or status or some other goal by being aggressive, (c) getting self-reinforcement and private praise, and (d) reducing tension. The Social Learning Theory also incorporates cognitive processes, like rational problem-solving, "trial runs" in fantasy to see what might happen if I did _____ , and the self-control procedures of self-observation, self-evaluation, and self-reinforcement. Even children are able to control their aggression if they have some understanding of why someone else frustrated them (Mallick & McCandless, 1966). We have discussed Social Learning Theory in chapters 4, 5, and 6. We all frequently face an environment that presents frustrating, unpleasant experiences as well as cues that suggest there would be certain payoffs for different courses of action. Inside us are various emotional responses, such as anger, various motivations and urges to seek certain payoffs, and complex cognitive processes for weighing the pros and cons for different alternative responses, including aggression or violence, passive withdrawal, depression, increased striving to succeed, reasonable "assertive" handling of the situation, and other possible responses. Eventually, the person chooses a response and acts, then the result of that response is observed and evaluated in terms of its effectiveness. If the response is reinforced, it is likely to be used again. Tavris (1984), a spokesperson for this point of view, argues that anger is a social event, a way of saying "Hey, I'm hurting and you're in my way." She ... Free Essays on Understanding Social Learning Theory Free Essays on Understanding Social Learning Theory Social Learning Theory's explanations of aggression This theory denies that humans are innately aggressive and that frustration automatically leads to aggression. Instead Bandura (1973) argues that aggression is learned in two basic ways: (1) from observing aggressive models and (2) from receiving and/or expecting payoffs following aggression. The payoffs may be in the form of (a) stopping aggression by others, (b) getting praise or status or some other goal by being aggressive, (c) getting self-reinforcement and private praise, and (d) reducing tension. The Social Learning Theory also incorporates cognitive processes, like rational problem-solving, "trial runs" in fantasy to see what might happen if I did _____ , and the self-control procedures of self-observation, self-evaluation, and self-reinforcement. Even children are able to control their aggression if they have some understanding of why someone else frustrated them (Mallick & McCandless, 1966). We have discussed Social Learning Theory in chapters 4, 5, and 6. We all frequently face an environment that presents frustrating, unpleasant experiences as well as cues that suggest there would be certain payoffs for different courses of action. Inside us are various emotional responses, such as anger, various motivations and urges to seek certain payoffs, and complex cognitive processes for weighing the pros and cons for different alternative responses, including aggression or violence, passive withdrawal, depression, increased striving to succeed, reasonable "assertive" handling of the situation, and other possible responses. Eventually, the person chooses a response and acts, then the result of that response is observed and evaluated in terms of its effectiveness. If the response is reinforced, it is likely to be used again. Tavris (1984), a spokesperson for this point of view, argues that anger is a social event, a way of saying "Hey, I'm hurting and you're in my way." She ...

Love Quotes for Him That Melt the Heart

Love Quotes for Him That Melt the Heart If you have found your  true love, cherish him with your heart and soul. True love is a rare jewel. You are lucky to find one.  He makes your heart dance with joy. He mesmerizes you with his eyes. With him, time melts into nothingness. His touch makes you feel loved; his words soothe your heart. You think about him day and night. His words echo in your head, and you cant help smiling to yourself. You are in love. Wouldnt it be great if you could find a great bunch of love quotes for him that would speak the language of your heart? Have You Met Mr. Right? The first phase of courtship usually lasts a few weeks, perhaps a few months. After dating him for a while, you will know whether he is right for you. You miss him when he is not around. You find yourself keen to be with him again. If you feel a strong attraction towards this special person, you have met Mr. Right. Dont Over Analyze Him Do not waste time in self-doubt and confusion.  I have seen many relationships fail because of too much analysis. Do not overanalyze your relationship using logic or checklists. Let your heart take the lead. While it is natural for lovers to whisper sweet nothings, it is also likely that you have had a few arguments. If you have quarreled about petty matters, do not think that your love has reached a dead-end. You will find that when you make up after a fight, you love each other even more. Erich FrommImmature love says: I love you because I need you. Mature love says: I need you because I love you.Dave BarryWhat women want: To be loved, to be listened to, to be desired, to be respected, to be needed, to be trusted, and sometimes, just to be held. What men want: Tickets for the world series.John KeatsI love you the more in that I believe you had liked me for my own sake and for nothing else.Ralph Waldo EmersonA man is a little thing while he works by and for himself; but when he gives voice to the rules of love and justice, he is godlike.Barbara De AngelisYou never lose by loving. You always lose by holding back.Germaine De StaelLove is the emblem of eternity: it confounds all notion of time: effaces all memory of a beginning, all fear of an end.H. Jackson BrownLove is when the other person’s happiness is more important than your own.Helen KellerThe best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.Elizab eth BrowningWhat I do and what I dream include thee, as the wine must taste of its own grapes. Roy CroftI love you, not only for what you are, But for what I am when I am with you.Ralph Waldo EmersonThe only true gift is a portion of yourself.John DonneCome live with me, and be my love, and we will some new pleasures prove, of golden sands, and crystal brooks, with silken lines and silver hooks.Vita Sackville-WestI miss you even more than I could have believed; and I was prepared to miss you a good deal.Amy LowellWhen you came, you were like red wine and honey, and the taste of you burnt my mouth with its sweetness. How Do You Know He Is the Man for You? The man you love may not be a handsome prince who sweeps you off your feet. Your love should be your  friend  and confidante. You may not have a whirlwind romance with him, but if he makes you feel secure, he is the man for you.Your lover needs to know how much he means to you. Dont hesitate to say, I love him. Grab the opportunity to express your deepest feelings. Here are some  love quotes  for him. Win over your sweetheart with these love quotes for him. Keep Your Sense of Humor Alive and Kicking Often, you may worry that he doesnt any longer sweep you off your feet. It may seem like the passion is gone. But dont rue that fact, otherwise, you will be condemned to move from one failed relationship to another. Instead, focus on rekindling the relationship. Even if the embers have cooled down, they can be rekindled. Each couple is unique, so I hesitate to dish out relationship advice. But one issue that constantly worries me is that some women regard relationship maintenance to be a mans job - almost exclusively. And that might be the root cause of a lot of relationship problems. Get into the drivers seat, at least once in a while, and everything will be fine again.

Critical thinking in Palliative Care of Nursing Essay

Critical thinking in Palliative Care of Nursing - Essay Example ng to World Health Organization (WHO, 2009), palliative care improves the quality of life of patients and families who face life-threatening illness, by providing pain and symptom relief, spiritual and psychosocial support from diagnosis to the end of life and bereavement. Fatigue is one of the most frequent symptoms in palliative care patients, reported in 80% of cancer patients and in up to 99% of patients following radio- or chemotherapy (Radbruch et al., 2008). The fatigue experienced as a side effect of cancer treatment is differentiated from the fatigue experienced by healthy people in their daily lives. Healthy fatigue is frequently described as acute fatigue that is eventually relieved by sleep and rest; cancer treatment–related fatigue is categorized as chronic fatigue because it is present over a long period of time and is not completely relieved by sleep and rest (National Cancer Institute, 2009). This study aims to identify the treatment modalities and symptom management for cancer-related fatigue including assessment, interventions, and collaborations with multidisciplinary health care professionals, in providing comfort to alleviate the sufferings of breast cancer patients. Concepts and knowledge from related literatures, research, and practice shall be applied to clearly understand its nursing implications taking into consideration the actual management of breast cancer patients during Oncology ward hospital exposure. In a broader sense, fatigue, also known as weariness, tiredness, exhaustion, or lethargy, is generally defined as a feeling of lack of energy (eMedicineHealth, 2009). Cancer-related fatigue is a feeling of debilitating tiredness or total lack of energy that can last for days, weeks, or months; commonly caused by anemia, fatigue is the side effect of chemotherapy that affects patients the most – more than nausea, pain, or depression; symptoms include feeling weak or worn out, having difficulties climbing stairs, walking short

Conflict theory Assignment Example | Topics and Well Written Essays - 500 words

Conflict theory - Assignment Example The class conflict theory notes that the society has been dominated by class antagonism and struggle over resources. The reason why I have liked the theory is that it highlights issues that continue to affect the modern society. For example, there has been a struggle for available resources in the current society such as employment opportunities, and other resources such as land and water. Hence, various argument presented in the theory are an explicit depiction of what is happening in the society today. Another example is on how capitalism continues to dominate the society. In fact, as it is those countries that have enormous resources continues to accumulate more and hence the increase of few rich people and at the same time vast population being poorer. Secondly, I like the concept that poverty in society is because of exploitation. I believe that there is no way one can accumulate resources if what rightful belong to them is taken by privileged in the society. Therefore, such an individual will not be able to get enough to sustain his/her life and life of those that solely depends on him or her. I also like this concept as it helps in highlighting ways that can be reversed to be able to reduce poverty and inequality in the society. There are different italicized key concepts that are applicable in my practice. One of the italicized key concepts is ideologies. The ideologies are described as one’s idea that may lead to a certain ways of doing things. I believe this concept is applicable in my practice as I also have my own ideas that act as a guide to various things I do. The other concept that is applicable in my practice is on one-Dimensional Man. The concept argues that a man have been unable to maintain self through the influence of ‘outside’ things such as technology. I identify with this concept as I have managed to embrace technology in various aspects of life. For example, currently, I use a modern